LAWRENCE BERGFELD Bronx, New York, USA
The main thing of this chapter is not only to be persistent BUT you have to have a DEFINITE GOAL at which you are aiming for and a DEFINITE PLAN for accomplishing it because without that and RESULTS you get nowhere fast.
Be clear what you want and act on it today. Think about a basketball game. It has four quarters which are 15 minutes long, you have a limited time to win the game. Every moment matters. Same here in this business, especially when your company is in momentum you want to have as much market share NOW as possible. You do NOT want to see your next door neighbor living the good life instead of you.
That does not mean you go recruit, recruit, recruit people because if you then people will be running for the hills which is no different when two of your favorite female friends come to your new shoestore, buy sandals and you explain to them that you will open up their own stores and you watch them say "I gotta go to the bathroom!!!" and they never come back and see you again!!
Rather make a million friends because people can sniff a salesman from miles away.
Another thing to consider is what the late Sarah Thompson said. The difference between a wish and a decision. A wish is that you say that you will get those customers and distributors by next month. A decision is acquiring them and keeping them!!
WC Fields, Marie Dressler and Eddie Cantor lost all their money and their jobs and became huge successes during the depression.
Fields was over 60 years old when he lost all his money and had no job or nothing. Eager to return and he got into the movies. Was injured and hurt his neck. He was persistent. He got them because he earned it.
Marie Dressler lost her money at age 60. She got the break late in life but she did it.
Eddie Cantor lost his money in the stock market crash but he had persistence and courage . He earned $10,000 per week.
Of course there was no Facebook back then and it was more difficult. We are spoiled compared to those people. What is our excuse? Answer NOTHING.
Just do what others won't today so that tommorow you can have what others can't!