Ken Klemm Spring Hill, FL, USA
“The accumulation of great fortunes calls for POWER,
and power is acquired through highly organized and
intelligently directed specialized knowledge, but that
knowledge does not, necessarily, have to be in the
possession of the man who accumulates the fortune.”
“(This) “missing link” in all systems of education
known to civilization today, may be found in the
failure of educational institutions to teach their
students HOW TO ORGANIZE AND USE KNOWLEDGE
AFTER THEY ACQUIRE IT.” ~ Napoleon Hill
Last week I wrote about the Reticular Activating
System, or RAS, the dense bundle of nerve cells at the
base of your brain which processes over 400 billion
bits of data every second received from your nervous
system, and filters out everything but about the 2,000
bits per second which your conscious brain is capable
So, you never “see” all the things you encounter; you
only “see” the small percentage of reality your RAS has
been programmed to deliver to you. Thus each individual
pretty much perceives the world they expect to
In the 1990's the internet, or World Wide Web, became
available to the public. Anyone with a digital data
stream connection could access vast amounts of
information from all over the world.
One could read articles and stories from newspapers and
magazines from all over the world, and anyone could
organize their own web publications. People with
opinions could post web-logs (or blogs). Audio
streaming gave us pod casts, and anyone can publish
them. Video streaming allows anyone to create their own
video channel and fill it with their own original
In the early days, the sheer amount of information
available became overwhelming. Folks built search
engines to surf every web page they could find and
index them. These indexes helped, but they were still
overwhelming - as a search can return thousands, and
sometimes millions, of results.
So, the index people built algorithms to rank pages by
relevance. That was better, but there was still an
awful lot of information.
So, the index people began developing artificial
intelligence (a logical imitation of human
intelligence). They essentially built a digital version
of each individual’s RAS.
How? By building profiles.
Here are some of the ways Google, for example, does it.
Google records every search phrase you type or speak
into its engine. If you use their Chrome browser, or
set google.com as your default home page, they track
every web page you visit and how long you stay on it.
They track which files you download.
If you use Gmail, Google scans every email you send and
receive, as well as every draft you save (whether you
ever send it ir not). They track your purchases, and
how much comparison shopping you did before you
purchased. They track your color and size preferences,
and where you ship stuff to.
If you have the Google Maps app on your phone, Google
tracks where you go, and how long you remain there, as
well as what you search for.
Thus, Google is able to market highly targeted
advertising - matching sellers with motivated buyers;
and Google is able to guide you to internet content you
would most likely be interested in seeing.
Those who build the AI are also able to insert some of
their own preferences into your profile, so your
digital RAS gradually matches theirs more and more as
time goes by.
One of the helpful things Google does is making
suggestions as you type, using your RAS profile to
nudge you toward what you (or maybe they) would like
you to see.
Here. Try this...
Go to a Google search box and type only the letter “A”.
I’m pretty sure your first suggestion at the top of the
list will not be “AA” for Alcoholics Anonymous or “AAA”
for the American Automobile Association.
No. Your first suggestion will be “amazon.com”.
Your Friend and Servant,
Ken Klemm - Florida, USA
P.S. “I believe that close association with one who
refuses to compromise with circumstances he does not
like, is an asset that can never be measured in terms
of money.” ~ Napoleon Hill