Think & Grow Rich Lessons
Ken Klemm Spring Hill, FL, USA

Posted: 2020-12-03

“The accumulation of great fortunes calls for POWER, 
and power is acquired through highly organized and 
intelligently directed specialized knowledge, but that 
knowledge does not, necessarily, have to be in the 
possession of the man who accumulates the fortune.”

“(This) “missing link” in all systems of education 
known to civilization today, may be found in the 
failure of educational institutions to teach their 
students HOW TO ORGANIZE AND USE KNOWLEDGE
AFTER THEY ACQUIRE IT.” ~ Napoleon Hill

Last week I wrote about the Reticular Activating 
System
, or RAS, the dense bundle of nerve cells at the 
base of your brain which processes over 400 billion 
bits of data every second received from your nervous 
system, and filters out everything but about the 2,000 
bits per second which your conscious brain is capable 
of handling.

So, you never “see” all the things you encounter; you 
only “see” the small percentage of reality your RAS has 
been programmed to deliver to you. Thus each individual 
pretty much perceives the world they expect to 
perceive.

In the 1990's the internet, or World Wide Web, became 
available to the public. Anyone with a digital data 
stream connection could access vast amounts of 
information from all over the world.

One could read articles and stories from newspapers and 
magazines from all over the world, and anyone could 
organize their own web publications. People with 
opinions could post web-logs (or blogs). Audio 
streaming gave us pod casts, and anyone can publish 
them. Video streaming allows anyone to create their own 
video channel and fill it with their own original 
programming.

In the early days, the sheer amount of information 
available became overwhelming. Folks built search 
engines to surf every web page they could find and 
index them. These indexes helped, but they were still 
overwhelming - as a search can return thousands, and 
sometimes millions, of results.

So, the index people built algorithms to rank pages by 
relevance. That was better, but there was still an 
awful lot of information.

So, the index people began developing artificial 
intelligence (a logical imitation of human 
intelligence). They essentially built a digital version 
of each individual’s RAS.

How? By building profiles.

Here are some of the ways Google, for example, does it. 
Google records every search phrase you type or speak 
into its engine. If you use their Chrome browser, or 
set google.com as your default home page, they track 
every web page you visit and how long you stay on it. 
They track which files you download.

If you use Gmail, Google scans every email you send and 
receive, as well as every draft you save (whether you 
ever send it ir not). They track your purchases, and 
how much comparison shopping you did before you 
purchased. They track your color and size preferences, 
and where you ship stuff to.

If you have the Google Maps app on your phone, Google 
tracks where you go, and how long you remain there, as 
well as what you search for.

Thus, Google is able to market highly targeted 
advertising - matching sellers with motivated buyers; 
and Google is able to guide you to internet content you 
would most likely be interested in seeing.

Those who build the AI are also able to insert some of 
their own preferences into your profile, so your 
digital RAS gradually matches theirs more and more as 
time goes by.

One of the helpful things Google does is making 
suggestions as you type, using your RAS profile to 
nudge you toward what you (or maybe they) would like 
you to see.

Here. Try this...

Go to a Google search box and type only the letter “A”.

I’m pretty sure your first suggestion at the top of the 
list will not be “AA” for Alcoholics Anonymous or “AAA” 
for the American Automobile Association.

No. Your first suggestion will be “amazon.com”.

Your Friend and Servant,

Ken Klemm - Florida, USA

P.S. “I believe that close association with one who 
refuses to compromise with circumstances he does not 
like, is an asset that can never be measured in terms 
of money.” ~ Napoleon Hill