Think & Grow Rich Lessons
Kay Young Superior, CO, US

Posted: 2020-07-29

Think and Grow Rich – Chapter 2 – Desire

The First Step toward Riches


Let’s review and dissect: the path of Edwin C. Barnes.  “Barnes’ desire was not a hope! It was not a wish! It was a keen, pulsating DESIRE, which transcended everything else. It was DEFINITE.  It had been Barnes’ dominating desire for a long time.


To everyone, except himself, he appeared only another cog in the Edison business wheel, but in his own mind, HE WAS THE PARTNER OF EDISON EVERY MINUTE OF THE TIME, from the very day that he first went to work there.



A few years later, Edwin C. Barnes again stood before Edison, in the same office where he first met the inventor. This time his DESIRE had been translated into reality. He was in business with Edison. The dominating DREAM OF HIS LIFE had become a reality.


It is a remarkable illustration of the power of a DEFINITE DESIRE. Barnes won his goal, because he wanted to be a business associate of Mr. Edison, more than he wanted anything else. He created a plan by which to attain that purpose. But he BURNED ALL BRIDGES BEHIND HIM. He stood by his DESIRE until it became the dominating obsession of his life—and—finally, a fact.”


The formula Barnes Used:


Had a Definite (specific), Pulsating (emotional) Desire/Goal


Gave ALL his energy, power & effort. (Fully consumed)


Wanted it MORE than anything else


Burned all his bridges when in pursuit


Created a Plan and Persisted Above all Else


Later in the lesson, Hill pointed out that “all who have accumulated great fortunes, first did a certain amount of dreaming, hoping, wishing, DESIRING and PLANNING before they acquired money.”


Hill talked about living in a CHANGED WORLD after the depression.  We now also live in a world which has changed after COVID19.  Just as after the depression, our world needs “new ideas, new ways of doing things, new leaders, new inventions, new methods of teaching, new methods of marketing, new looks, new literature, new features for the radio,” TV & motion pictures” 


One of the businesses that has risen to the top in our unusual time is Network Marketing.  As we study this great book, let’s apply it to our day and keep dreaming and give all our energy, power and effort to promoting this great saving business as we find those who are searching for it.


Thanks to Linda & Michael Dlouhy for ALL their brilliance and sacrifices helping us become successful and thanks to all of you who are here supporting one another as we build our own dreams.


Kay Young

Superior, Colorado