Think & Grow Rich Lessons
Shirley Gekler Sudbury, Ontario, Canada

Posted: 2019-06-13

PERSONAL EXPERIENCES OR OBSERVATIONS

The Fourth Step toward Riches

Before you can be sure of your ability to transmute

DESIRE into its monetary equivalent, you will require 

SPECIALIZED KNOWLEDGE of the service, 

merchandise, or profession which you intend to

offer in return for fortune.

Andrew Carnegie stated that he, personally, knew

nothing about the technical end of the steel business; 

moreover, he did not particularly care to know anything

about it.  The specialized knowledge which he required

for the manufacture and marketing of steel, he found 

available through the individual units of his MASTER MIND GROUP.

The accumulation of great fortunes calls for POWER, and power

is acquired through highly organized and intelligently directed

specialized knowledge, but that knowledge does not, necessarily,

have to be in the possession of the man who accumulates the

fortune.

"The man who can organize and direct a "Master Mind" group

of men, who possess knowledge useful in the accumulation or

money, is just as much a man of education as any man in the

group.

Another example of Specialized Knowledge was covered  in 

Chapter 3 - Faith when Charles Schwab gave "A PRETTY 

AFTER-DINNER SPEECH FOR A BILLION DOLLARS" --   

Schwab had spent his working life in the Steel Industry and had

worked himself from the bottom up to eventually becoming the President

of the Carnegie Steel Industry.  He had already visualized the United

States Steel Corporation in his mind and was able to successfully

convey the message to "Money Master Morgan"  and other east coast

millionaires before he had the opportunity to present the speech that 

December evening in 1900.

Thanks to Michael and Linda Dlouhy for providing this platform for all

of us to learn and grow into the people that we were meant to be

Love to all

Shirley Gekler

Sudbury, Ontario