Lawrence Bergfeld Bronx, New York, USA
The bottom line with this chapter is that you must have HUNCHES coming into your mind then write them down and ACT on them! Dr Gusanlus was ready after two years and it boiled down to what he was doing in exchange for the money. Forming an institution where students would learn by doing! What are you giving?
Also people buy titles of books not content. If one title does NOT get a person to take the book off the shelf and buy a book, then change the title!
PS: I read this story about a person who used imagination to hit the Double Diamond in her company. Despite challenges she turned IMAGINATION and knew what she wanted and the how APPEARED!