Mervyn Drury Casey, Australian Capital Territory, Australia
Chapter 6 Imagination
THE WORKSHOP OF THE MIND
The Fifth Step toward Riches
Have you ever observed a young child at play and how they adept their surroundings to produce a doctors surgery, a tent, and many other things. Cardboard boxes become a pirate ship, a house, a car, etc.. Wheels, windows and all the other accessories are either cut from additional card or physically painted on. The child is using its imagination.
Unfortunately in some cases the use of the imagination is discouraged by parental or teacher attitude and the result is the imagination goes into hibernation. In subsequent years it can be revived and cultivated however but the correct stimulus.
A dictionary definition of Imagination is as follows; “the act or power of forming a mental image of something not present to the senses or never before wholly perceived in reality”. In Chapter 2 of “Think and Grow Rich”, Hill tells us to mentally see the object which we are seeking. If it is a sum of money, then providing we follow the other five steps we are required to undertake, the final step is to visualise the amount of money actually in our bank account.
We are told that there are two types of Imagination. The most common and used is the Synthetic Imagination which produces objects or writings based on the rearrangement of previously experiences or knowledge to produce the required outcome. An interior designer learns what colours can be used with each other and the effect of light and surfaces in producing overall effects. Based on these the Designer will come up with a conceptual water colour showing the finished room complete with furniture and soft furnishings.
When Linda and Michael set about designing their present home, they sat down as a Master Mind used their Imaginations to produce a list of requirements, such as the number of rooms their function and any specific requirements, such as storage, tiled floor, etc. From this list Michael probably produced a rough floor plan using Synthetic Imagination.
The other form of Imagination is Creative. This produces finished objects never before seen incorporating new design concepts and materials. An example of this was the design of a 427 metre guyed mast to be built in an aggressive salt spray environment. The ability to withstand winds of 200 kilometres per hour with minimum maintenance. This was to require creative imagination, first in the minds of the computer programmers to write the code to accurately predict material properties, sizes and weight. Similarly metallurgists, corrosion specialists all had to take what was available through synthetic imagination and through creative imagination come up with new materials.
Similarly in our business we start by using synthetic imagination to produce advertising materials. However using the modern media has lead to a influx of creative imaginations being used to produce advertising material incorporating video, graphics and sounds not previously available.
Casey, Australian Capital Territory, Australia