Think & Grow Rich Lessons
James Lombard Dublin, Leinster, Ireland

Posted: 2017-11-28

Ctrl/Cmd+V                                                                                       Desire


“Back of all this demand for better things, there is one quality which one must possess to win, and that is definiteness of purpose, the knowledge of what one wants, and a burning desire to possess it”. Purpose and desire are two parts of the same coin: purpose is what one wants to achieve and desire is the determination to achieve it. You could say that desire is the dynamic part of purpose, the part that sets pursuit of purpose in motion.


The power behind one’s desire is the strength of one’s ‘why’. Why do you want to fulfil your purpose? Is it just a tentative wish or hope? Will it fall or be relegated into a secondary place when the going gets tough? Hill says that one’s ‘why’ must be nothing short of an obsession: “Wishing will not bring riches. But desiring riches with a state of mind that becomes an obsession, then planning definite ways and means to acquire riches, and backing those plans with persistence which does not recognize failure, will bring riches”.


Behind an effective ‘why’ must be an absolute belief that one will succeed because determination will not last unless there is belief in the ultimate attainment of the goal. That belief can be strengthened over time by using autosuggestion or self-talk until it becomes absolute. Hill says: “No one is ready for a thing until he believes he can acquire it”.


The real test of a powerful desire is the amount of action it generates. Does it impel one to create a practical plan of action and is action taken in pursuit of that plan?


Constant repetition of self-talk will increase the power of desire. Notice how strong Barnes’ desire was; it was so strong that it brought his senses into play. “He saw himself standing in Edison’s presence. He heard himself asking Mr. Edison for an opportunity to carry out the one consuming obsession of his life, a burning desire to become the business associate of the great inventor”.


                                                                                                                                   Regards and best wishes to all.


                                                                                                                                            James Lombard, Dublin, Ireland.