Think & Grow Rich Lessons
Celeste Smucker Nellysford, VA, United States

Posted: 2016-08-08

Chapter 9 Persistence

On this, my 6th trip through Think and Grow Rich, I am beginning to see how the chapters  flow from one to another.  If you overcame procrastination in Chapter 8 and began to take action on projects and ideas to move your business forward, congratulations!  But,  what happens when you run into obstacles?  Maybe a family member makes fun of your interest in network marketing, or a distributor signs up full of excitement and quits for another opportunity a week later, or you discover call reluctance you didn't know you had, or someone hangs up on you or returns some product reversing your commission.  Now what?

The dictionary tells us that persistence is... "the quality of persisting, especially in spite of opposition, obstacles, or discouragement."  In other words, it is about continuing on a course of action no matter what anyone else says or does.  How important is persistence for your success?  Hill says: "Without persistence you will be defeated, even before you start.  With persistence you will win."

Persistence requires will-power and desire Hill says.  It is a combination of will-power and persistence behind desire that pushes you forward into success.  So what do you really desire?  For me it is to live a happy, fulfilled and relaxed lifestyle having fun until the very end, and I believe helping to empower others to succeed in network marketing is a means to that end.  I also want to enjoy the journey.

Somehow, though, persistence always feels difficult like pushing a big rock up a steep hill.  In other words I believe in the past I have thought of persistence as a struggle, defined as  "to contend resolutely with a task, problem" or as "to advance with violent effort." Struggle doesn't sound fun...so how do we take the struggle out of persistence?

It starts with desire.  I believe when we have an authentic, heart-felt desire we are starting on the right track.  This is why a good solid "Why" is so critical.  Persistence might be defined as staying on the track of that "Why." In other words, it is about maintaining a focus on a desired outcome and not getting distracted by negativity. It also means choosing not to struggle with or resist obstacles since this kind of resistance is (in contrast) a negative focus that creates more of the same.

For example, remember the time when you spent a lot of energy on someone who had a lot of promise and enthusiasm, and they still quit?  If you were persistent you wished them well and kept on moving towards your goal shifting your focus to something that was going right about your business.  If you went into struggle mode you got angry or depressed and couldn't stop thinking and talking about how you were done wrong.  That negativity led to more of the same...until you finally came to your senses and got back on track.  But staying in struggle mode never works.  Persistence is not about struggle, it is about staying true to your "Why."

This brings us back to the basic principles of Think and Grow Rich and MFF. These are to develop mental and emotional clarity by clearing the clutter out of our minds through regular participation in the self-development we get via the mastermind at MFF, and committing to daily self-talk...1000 times/day to keep our focus relentlessly positive.  When we do this we are able to bless the situation, whatever it is, and stay on track.  It's what you would do if you knew you could not fail.

Celeste Smucker, Nellysford, VA