Think & Grow Rich Lessons
Shirley Gekler Sudbury, Ontario, Canada

Posted: 2016-07-12

Personal Experiences or Observations

The Fourth Step toward Riches

There are two kinds of knowledge.  One is general, the other is specialized. 

General knowledge, no matter how great in quantity or variety it may be, is

of but little use in the accumulation of money.

KNOWLEDGE will not attact money unless it is organized, and intelligently 

directed, through practical PLANS OF ACTION, to the DEFINITE END of

accumulation of money.

An educated man is not, necessarily, one who has an abundance of general

or specialized knowledge.  An educated man is one who has so developed

the faculties of his mind that he may acquire anlything he wants, or its 

equivalent, without violating the rights of others.  Henry Ford comes  well within

the meaning of this definition.

Before you can be sure of your abilitly to transmute DESIRE, into its 

monetary equivalent, you will require SPEIALIZED KNOWLEDGE of the service

merchandise, or profession which you intend to offer in return for fortune.  Perhaps

you may need much more specialized knowledge than you have the ability or

the inclination to acquire, and if this should be true, you may bridge your weakness

through the aid of your "Master Mind" group.

Andrew Carnegie  stated that he, personally, knew nothing about the technical end

of the steel business.  The specialized knowedge which he required for the manufacture

and marketing of steel, he found available through the individual units of his MASTER


The accumulation of great fortunes calls for POWER, and power is acquired

through highly organized and intelligently directed specialized knowledge, but that 

knowledge does not, necessarily, have to be in the possession of the man who 

accumulates the fortune.

Successful men, in all callings, never stop acquiring specialized knowledge 

related to their major purpose, business, or profession.

SPECIALISTS MOST SOUGHT -- One of the largest industrial companies, the

leader in its field, in writing to Mr. Moore concerning prospective seniors at the 

college, said:  "We are interested primarily in finding men who can make 

exceptional progress in management work.  For this reason, we emphasize

qualities of character, intelligence, and personality far more than specific 

educational background."

Both success and failure are largely the results of HABIT!

By applying the Master Mind principle, a few people with suitable talent

could form an alliance, and have a paying business very quickly.  One would need 

to be a fair writer, with a flair for advertising and selling, and in today's world 

internet and computer skills.  With the aid of the IMAGINATION and an IDEA

there are no limits with what you can accompolish 

Thanks to Michael and Linda Dlouhy for providing this platform for us to learn

and grow into the people that we are meant to become.

Love to all

Shirley Gekler

Sudbury, Ontario